Dovetales Welcomes Author, CEO and Founder of Covenant Cookies Lauretta M. Pierce

#Dovetales is BACK this Sunday, September 16, 2018 and we are bringing you a sweet testimony from my special guest Lauretta M. Pierce; CEO & Founder of the global gourmet, inspirational cookie business called #Covenant #Cookies. Yes, available in 20 flavors, many designs, 5 languages, in Braille and containing Bible-based inspirational messages… I am hungry just thinking about it. But, before Lauretta could inspire the world one cookie at a time she struggled with low self-esteem, depression, domestic abuse, and medical complications from a head-on car collision. Sadly, the painful thing about life is it’s not always sweet nor does it promise to taste good throughout. In fact, when struggling we can often hear…that is how the cookie crumbles reminding us all that the ingredients of life can often leave a sour taste in our mouths making one believe that they cannot overcome, survive or thrive–in the end. So, I encourage you to join me as I unpack the testimony of a woman who promises to bring the Godly flavor back to your life. Today, Lauretta Pierce gives God the glory for breaking the spiral of abuse which had its clutches in her, because TODAY it’s time to taste and see that the Lord is indeed GOOD. The conversation begins at 2:30 pm eastern time.

To tune into our program go to

The Unstoppable, Lauretta M. Pierce

Lauretta Pierce is CEO & Founder of Covenant Cookies, a global gourmet inspirational cookie business with two manufacturing plants based in Atlanta, Georgia. In this capacity she manages employees, two bakeries and oversees the manufacturing, baking and distribution of thousands of cookies. Lauretta founded Covenant Cookies in 2004, after God’s plan for her life became a reality. “Covenant Cookies” are available in twenty delicious flavors, five languages, in Braille and many fabulous designs. Each cookie is tasteful and contains bible based inspirational messages. Her mission is to inspire the world….one cookie at a time. 

Lauretta is a native of New Jersey and has also lived in Atlanta, Georgia. She has been faced with many life challenges including low self esteem, domestic abuse, depression, attempted suicide, a head-on automobile collision and medical complications. As a single mother with four children, she found herself unable to care and provide for them.

Today, Lauretta is a conqueror. She diligently sought God’s help for her and her children through prayer. She gave her life to God and has not looked back.  Her personal testimony is that God can and will deliver, heal and guide you through your storms. With God’s help Lauretta started her company with no employees, no business or baking experience and no money.    In 2010 the business grew to such capacity, partners were needed. Lauretta was introduced to “Hall of Fame Baseball Legion” Darryl Strawberry and his wife Tracy, as well as Wall Street Trader and Producer John Luppo of Luppo Enterprises, and other silent partners.

With the vision to take Covenant Cookies to the next level a business partnership was formed and Covenant Cookies opened it’s doors to a manufacturing plant in California. The business has grown in employees, products  annual revenue, and today known throughout the world.

To God Be the Glory for breaking the spiral of domestic abuse and pain, that had a grip on Lauretta. In return for God’s love, she has committed to being an active advocate for women who are homeless or victims of domestic abuse.

Lauretta’s success in her business, her philanthropy and her advocacy has been recognized with many awards, including, “One Smart Cookie Award”, “Dr. Martin Luther King Award”, “Outstanding Citizen of New Jersey”, “Atlanta’s Most Unique Business Award,” ABC television “Person of the Week”,NAACP Award 2011,  and is the NBA All Star Slam Dunk Honoree at NBA All Star weekend, in Houston, Texas, and The Spot Light Honoree for NBA All Star Weekend at The Apollo Theater in 2015. Lauretta also received The Presidential Lifetime Achievement and Ambassadorship Award in 2016, and many more awards humbly received.

Covenant Cookies and Lauretta have been featured on  Fox News, The 700 Club, Trinity Broadcasting Network, Atlanta Live, Dove Night Line,TCT Network, ABC, CBS, WLOX News,Your Carolina, Fox News Philly, The Tom Joyner Sunday Gospel Radio Show, Gospel and JAMZ Radio programs, as well as newspapers through out the U.S., including The Atlantic City Press, New York Post, Philly News, New Jersey News,LA Focus News, The State News, 

Spartanburg Herald, Bridgeton News, Salem News, Ohio Daily,Dothan Eagle, Philadelphia Inquirer,From the days of not being able to afford a magazine, to now gracing the pages. Today Lauretta has been featured in many magazines including,WOHA Magazine,Ebony Magazine, Sister-2-Sister, Rejoice Magazine, Girlfriends Health Guide, Spartanburg Magazine,Belle Magazine,Business Black Box, Wire Grass Living Magazine, Women Of Wealth , LA Focus, Be You Girl and also many more.

She has been blessed to participate as an inspirational speaker at Conferences, High Schools and Colleges through out the United States and abroad.

“If God can use a Cookie to change such a broken life as mine, think of what God can do for you,” says Lauretta. Her new book, “On An Ordinary Day ” Published by Destiny Publishing Co. will be released in 2019 and will be available at Barnes & Noble and on

Every chance she gets, Lauretta thanks God for her many blessings and His unconditional love. Lauretta has four adult children and eight loving grandchildren.  She currently resides in South Carolina.

DCL Ministries

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